Marketing, Business Strategy, General Management, Operations
Interesting Insights on ETHICS by a Corporate Icon By Shashi K. Sharma I have been teaching ETHICS, mainly to MBA students, for more than 2 decades now. Recently I concluded a cafeteria course on ETHICS AND C.S.R. for the students of PUMBA. The classes were being held online – which has its pluses and minuses. …
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व्यवस्थापन : पौर्वात्य सामाजिक भावनिष्ठा ( Oriental Ethos) लेखक – डॉ. मनोहर केशव इंगळे व्यवस्थापनाचे अंतिम उद्दिष्ट नफा मिळविणे हे असले तरी हा नफा कसा मिळवावा याबाबत पाश्च्यात्य विचारसरणीत व पौर्वात्य विचारसरणीत काही मूलभूत वेगळेपण दिसून येते. प्रत्येक समाजात एकमेकांशी वागण्याबाबत काही सर्वसामान्यपणे मान्य संकेत असतात. त्यास इंग्रजी भाषेत एथॉस (Ethos) म्हणतात. प्रस्तुत विवेचनात Ethos …
व्यवस्थापन : पौर्वात्य सामाजिक भावनिष्ठा(Oriental Ethos) Read More »
A businessman or an entrepreneur? By Vishwas Kale A businessman or an entrepreneur? Have you ever wondered what is the difference between the two? Business people and entrepreneurs have many similarities. They both provide jobs for the unemployed, give solutions to the consumers, and help in developing the economy of a certain nation. However, they …
This is Marketing By Seth Godin, summarised by Dr Sharad Joshi Marketing Philosophy Marketing is about telling your customer a story that will convince him. We need to care enough about those we serve, to imagine a story that they need to hear. Marketing is our quest to make change on behalf of those we …